The Content Strategist
Good Morning! ”Content doesn’t live in a silo. In fact, it thrives only when coupled with other tactics and channels.” – Hubspot’s Blog Interaction is crucial to successful content marketing. Trying to get popular? Use interactions to make your posts massively sharable. Trying to just get tangible customers? Use interactions to maximize your content for lead…
Hey Everyone! NY Magazine’s Focus On Daily Blogs Leads To Traffic Boost. We’re not surprised – their early adoption to online internet content was incredibly forward thinking. For more inspiration, check out The Atlantic’s coverage of how Jill Abrams at The NY Times trains her writers, plus 5 Secrets to Pixar’s Success.
Hey Everyone! So E-book checkouts increased by more than 200% in 2010 – and according to a New York Times recent article, it might be smart for publications to produce their own by “repackaging existing content for the “long tail” reader.” We have one called The Beginner’s Guide To Blogging & Content Marketing Strategy. So…
Copyblogger is an amazing resource for any content creator. Brian Clark, the site’s founder, focuses on three main ideas: 1. Great content that is designed to spread. 2. An understanding of how social media works and changes. 3. Real relationships with those who can help get the word out. Clark is not just good at providing useful information,…
Good Morning! Why did Wikipedia succeed, when other encyclopedias didn’t? According to The Nieman Journalism Lab, it’s because Wikipedia focused on substantive content development instead of technology. Also, here are some great deconstructions of what some of today’s buzzwords mean in, and how to effectively use this information. Read about what the term “social media” means today, what…
So you’ve got a company blog, and you are brainstorming post ideas. But beware – if your list includes writing about your new logo, how your pricing works, or the new foosball table installed for your employees, JUST STOP. Please. Unless you have something amazingly interesting to say (like data driven posts), blogging about your own business…
Good Morning! It’s easy to forget about where the people you are trying to reach with your content are. Start by figuring out what strategy is ideal. Should you aim for global, local, or “glocal”? If it’s an international crowd you’re after, start crafting a global social media plan. If it’s your next door neighbor,…
Recently, The Business of Fashion wrote a piece for their “Business of Blogging” series on Scott Schuman, the man behind the lens of world-renowned street style blog The Sartorialist. Schuman, who began blogging six years ago, is famous for his on-the-street fashion photography and uncanny ability to capture striking individuals with true style. He recieved…
