The Content Strategist
Freelance writers are the unsung heroes of content production for brands. They can bring expertise and a fresh perspective that can help you execute your editorial strategy quickly and on budget. However, learning how to work with freelance writers can be a challenge. Quality varies significantly among writers. It often takes rounds of trial and…
Taking a trip to Chelsea Market in New York’s Meat-packing district offers any number of options for lunch and shopping. You can choose between ramen, ice cream, or a grilled cheese bagel when you take a break from browsing the boutiques. And while each of the independent shops and restaurants might not be in everyone’s…
Learn the basics of Technical SEO so that you can improve your website's visibility and increase the audience for your content marketing campaigns.
We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half…
Like many professionals in the digital era, I live and breathe by my calendar. If it’s not on my Gcal, it’s not on my radar. This holds true for everything from client meetings to best friends’ birthdays. For content marketers, dialed-in content calendars are even more critical. Just as you can’t miss your college bestie’s…
Learn actionable tips for enhancing local SEO content strategy, as well as the common pitfalls to avoid.
Discover how video content elevates thought leadership in the digital era, offering strategies for impactful engagement and industry influence.
Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way.
If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Plus, your job would be a…
