Infographic: How to Perfect Your Email MarketingBy Nicole Dieker December 15th, 2015
When you email me, be prepared to get a response either first thing in the morning or right after lunch. Why? Let’s be honest: If I answered every email as soon as it arrived, I’d never get any work done. Although I do glance at nearly every subject line as soon as it arrives, I save the majority of my emails for certain times of the day, opting to respond to unread messages all at once.
My experience matches up with a new infographic from OnlineCourseReport, which indicates that email open rates peak between 9 a.m. and noon. The infographic also indicates that emails are most often answered between Tuesday and Thursday, which makes sense—on Monday, we’re planning our workweek, and on Friday, we’re putting things off until next Monday. In between, we’ll try to give your email a thorough read and a thoughtful response.
You may not get that response, however, if you don’t come with a strong subject line. If your email subject line reads “Last-Minute Gift,” for example, we might just archive without opening. For the most part, emails with salesy jargon in the subject line get ignored more than 85 percent of the time. Conversely, the subject lines with the best open rates were fairly straightforward, with company names and relevant dates.
Interestingly, the infographic also includes data on response rates relative to the number of times you try to reach someone. If you email us more than once, we might respond—in fact, 30 percent of responses come after a second attempt. But if you email more than three times, we probably won’t. Nobody wants to be nagged by their inbox, and it’s much easier to make emails we don’t like disappear.
Take a look at the rest of the infographic below to learn more about email open rates, top-performing subject lines, and how to optimize your email campaigns. Will you send your next important email on Tuesday morning? After seeing the data, maybe you’ll give it a try.