Infographic: 2015’s Biggest Content Marketing TrendsBy Amanda Walgrove April 21st, 2015
Earlier this year, we tried to help you sound wiser at your next meeting by offering 10 content marketing predictions for 2015 from the pros. And now, with 2015 almost halfway through (and still no flying cars), we’re starting to see just how accurate some of those forecasts were.
The first prediction from our article, that content marketing budgets would reach record highs, seems to be accurate thus far. As visualized in the infographic, 50 percent of B2C marketers plan to increase their budgets this year. Why? Because content marketing has become the most commercially important marketing trend of 2015, with almost 30 percent of marketers saying it’s the most crucial strategy for driving results.
Marketers are also understanding how to get the most value out of the content by engaging audiences with helpful and/or entertaining information. With that in mind, it’s no surprise that the top goal for marketers in 2015 is to build customer relationships and loyalty.
For a few industry leaders like HubSpot, KISSmetrics, and Moz, building those relationships is contingent on maintaining a top-notch blog. HubSpot’s blog reportedly receives 37 percent of the site’s traffic, whereas only 13 percent goes to the Hubspot homepage. Likewise, KISSmetrics receives a whopping 70 percent of traffic share to its blog, which features a healthy mixture of articles, marketing tips, and infographics.
To feel even smarter about your content strategy, scroll through the whole infographic below.
Image by Ismagilov