The Content Strategist
Short-form video has taken over the world. Okay, so maybe that’s an overstatement. But if you’re a human who scrolls or swipes on the semi-regular, you’ve surely noticed the TikTokification of just about everything. And as a B2B brand, you can’t ignore this shift in how people consume and share ideas. Scroll through any feed…
Constant creativity can lead to burnout. Learn what it means to be creative and 3 strategies to help you stay ahead of the competition in our latest blog post.
What you might think are the best diverse stock photos might not be so. Here's how to look for inclusive images and the pitfalls to avoid along the way.
Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling.…
The other day, I came across this tongue-in-cheek post while idly scrolling: “Spotify should send a halftime report. Tell me in July what my Wrapped is looking like and how much work I have left to do to turn this thing around.” Considering I’d just jokingly voiced how embarrassing my Wrapped was going to look…
The next time you're writing a blog post, making a video, or preparing a presentation, ask yourself: Am I introducing something new into the world?
The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As Genevieve gets ready and heads to work with the Cheyenne River Youth Project, her voice narrates a story about how she took herself and her brothers away from a neglectful, drug-filled home…
Freelance writers are the unsung heroes of content production for brands. They can bring expertise and a fresh perspective that can help you execute your editorial strategy quickly and on budget. However, learning how to work with freelance writers can be a challenge. Quality varies significantly among writers. It often takes rounds of trial and…
What is visual storytelling and how can you include it in your content marketing strategy? These visual content examples will teach you top visual storytelling techniques to captivate and engage your audience.
