The Content Strategist
If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges…
An MBA program didn't have all the answers. So here's one startup founder's crash course on marketing, full of the 13 biggest lessons he learned on the job.
"How can we help our audience?" may sound like idealist millennial marketing nonsense. But it's one of the most strategic questions you can ask.
TikTok is more than just new dance trends. There's a place on the platform for B2B brands, provided they focus on a few important areas.
When the NFL negotiated a new TV deal in 1993, a fringe network saw a golden opportunity. Content marketers can still learn a lot from what happened next.
Damn near every marketer uses email as a marketing channel. So how do you make an email newsletter that stands out from the crowd?
Banner ads are like digital mosquitos—painfully annoying things that follow you around everywhere. But what if we are using them the wrong way?
Kerel Cooper talked to us about Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.
Patient advocates are emerging as a powerful force in healthcare content, lending an authentic voice and perspective to many illnesses.
