The Most Underrated Skill in Content Marketing? Fact-Checking
Writing honest and accurate copy should be a priority regardless of whether you're a journalist, editor, or content marketer.
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10 Free Content Marketing Resources You Need to Bookmark
Check out these content marketing courses, research, playbooks, and more to take your content to the next level in 2022.
State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted
Learn about the biggest B2B content marketing trends like interactive tools, educational courses, branded shows, and more.
3 Surprising Things People Want From Branded Content
Branded content is now a part of 80 percent of consumers' lives. But what they want that content to look like might surprise some marketers.
State of Healthcare Content Marketing: 5 Trends Transforming the Industry
Like Hippocrates said, medicine is an art and a science. The same holds true for healthcare content. Let this be your prescription for success.
Brand Voice Study: Should Your Content Be Authoritative or Agreeable?
Ask a marketer to describe the ideal brand voice, and you'll hear one word: conversational. Judging by our research, that's causing a problem.
How CarMax Drove $56 Million in Content Value Through the Art & Science of SEO
A lot companies just give lip service to the importance of SEO. But at CarMax, a great SEO strategy has led to incredible content marketing returns.
Here’s Why Finance Brands Need to Care About Cryptocurrency Content
Finserv marketers should aim to find educational topics that have high interest and low competition. Right now, that sweet spot is cryptocurrency content.
“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic
COVID-19 sent shockwaves through every industry. But in travel? It was like the earth had pulled itself inside out. It was hard to know what to do in those early days. Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded…