The Content Strategist
Converting readers from awareness to interested prospects can be challenging. But leveraging an end-to-end service like Contently—where strategy, ideation, planning, creation, distribution, and analytics are done in a single platform—can help you get the job done.
A good brand message is consistent and effective, and positions you as the right choice for a very specific group of people. To craft it, you'll need to get clear on your company's target audience, value proposition, values, and mission.
Social media trends—even brands jump in on them. But when is it social sharing and when is it social plagiarism? The difference between jumping on a trend and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike, with the understanding that this content is within the public domain. Check out these ideas to help keep you on the straight and narrow.
Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong.
When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed…
I am a self-proclaimed restaurant connoisseur. I love food, so it’s hard for me to pass up an opportunity to try out the latest and greatest plant-based, CBD-infused, color changing, taste bud altering dishes that are on every block in NYC. A few years ago, this expensive hobby motivated me to draft up a new…
In episode 2 of our new content strategy advice show, Ask a Content Strategist, content strategy masterminds Deanna Cioppa and Kat Lisciani join Contently Head of Marketing Joe Lazauskas to dig into your biggest content marketing questions.
If your goal is to build your brand, attract new customers, or a combination of both, the solution remains the same: Repost your content.
Tune into our new series, Ask a Content Strategist, where content strategy experts tackle your most pressing content challenges.
