The Content Strategist
Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve content creation. They may…
Learn how the Content Value Tracker can help you measure the value of organic traffic in content marketing. Discover the metrics tracked by the tool, such as search ranking and social media engagement, and how it can help you optimize your content strategy. Maximize the content value of your efforts and achieve your business goals with this powerful analytics tool.
By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them.
Leverage these five best practices for creating social Reels relevant for your brand and converting viewers into customers.
People are more likely to buy when they feel an emotional connection with a brand. And measuring sentiment is one way to measure that emotional connection and craft a story around data you're already collecting. In our latest blog post, learn how to measure sentiment from brands that are already doing it well.
Video is changing how consumers engage with brands. But how do you effectively use it to move prospects through the funnel? Discover three top video formats you need to include in your content marketing efforts this year in our latest blog.
Ranking on page one of search is a key component to any content strategy. And search intent is an important factor in helping you edge out the competition. Learn more about search intent, the four types of intent, and why it matters in our latest blog.
Consumers are using voice search to answer their queries, and it's delivering satisfying results. Learn how voice search impacts content marketing and how you can leverage it to your advantage.
You've published a new piece of content. Congratulations! But don't celebrate too much—you're not really done yet. Publishing content is when the content creation process ends and the content distribution and promotion processes begin. Check out these 7 things you need to do to build an effective content distribution strategy.
