Why Your Company Needs a Facebook Group
Inviting loyal followers to a Facebook group shows that you value their voices just as much as their clicks.
The Content Strategist
Strategy
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Video: How to Set Content Marketing Goals Your CMO Will Love
Setting the right content marketing goals will make you an indispensable part of your company. Joe Lazauskas explains the simple process to get you there.
Tips on How to Plan a Content Marketing Strategy for a Book
A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content.
Marketers and Media Companies Are Arriving at an Eerily Similar Business Model
Whether you're a brand or a media company, the goal is the same: build strong relationships with an audience and get them to spend money with you.
Content Marketing Isn’t a Marathon—It’s a Relay Race
Great content marketing can deliver compounding returns over time, but CMOs have little incentive to play the long game.
The Art of Co-Marketing
Marketers sometimes seem hesitant to work with people from other companies, but having co-marketing allies is one way to do more with less.
The Drive to Grow vs. The Drive to Serve
In our work as creators, two ideas struggle against each other seemingly every day: the drive to serve and the drive to grow.
How to Create Opportunity, Build Trust, and Stay Top of Mind With Your Audience
Trust + Consistency = Opportunity
Ask a Content Strategist: When Will the Robot Writers Take Over?
While automation is destined to disrupt our professional lives to an epic degree over the next decade, writers shouldn't feel threatened.