The SEO Factors You’re Probably Ignoring
If you want to build something that lasts, start with the foundation.
The Content Strategist
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The Story Funnel-Matrix: Create Better Content With This Simple Diagram
Constraints can unleash our creativity. If you follow this storytelling matrix, you'll tell your best stories at the right time.
Your Brand Needs a Conscience
Consumers don't just want great products—they want to see that companies know the difference between right and wrong.
Study: Teenagers Are Now Facebook’s Kryptonite
While teens have flocked to YouTube, Instagram, and Snapchat, Facebook is the only major social platform that lost users in that demographic.
24 Content Marketing Predictions for 2018
Will video rule? Is artificial intelligence going to take our jobs? Has thought leadership gone too far? Here are our content marketing predictions for 2018.
Why Today’s SEO Experts Will Evolve or Go Extinct
Content strategists should focus on creating content for humans, not search engines.
What Are 2018’s Biggest Content Marketing Trends?
The best online writers have discovered that the winning formula for content marketing is publishing fewer posts that are far more in-depth.
Ask a Content Strategist: My Boss Wants Me to Write Blog Posts Without a Strategy. What Do I Do?
Content marketing has been around for years, but some brands are just getting started. If they do so without a content strategy, they're going to fail.
Emergency Alert: We Need to Rethink Content Strategy
Content strategy is one of the hottest disciplines in marketing, but we can't just rely on the same old tactics to figure out what works best.