Category:

CPG

Content marketing news, analysis, and tips for CPG companies.

The Best Branded Content of July: Advertising’s McConaissance Continues

B2C

The Best Branded Content of July: Advertising’s McConaissance Continues

By Joe Lazer
Contently Case Story: How Smart Distribution Got SodaStream 100K Readers in 3 Months

Brands

Contently Case Story: How Smart Distribution Got SodaStream 100K Readers in 3 Months

By Amanda Weatherhead
This Brand Told the Story of Romeo 100K Different Ways, and It’s Freaking Awesome

Brands

This Brand Told the Story of Romeo 100K Different Ways, and It’s Freaking Awesome

By Tessa Wegert
Contently Case Story: Inside the Launch of The Gore-Tex Brand’s Gorgeous Adventure Mag

Brands

Contently Case Story: Inside the Launch of The Gore-Tex Brand’s Gorgeous Adventure Mag

By Amanda Walgrove
Contently CMO Stories: How Elsevier’s Sumita Singh Reaches the World’s Most Skeptical Audience

Brands

Contently CMO Stories: How Elsevier’s Sumita Singh Reaches the World’s Most Skeptical Audience

By Elisa Cool
The Most Interesting Influencer in the World

Brands

The Most Interesting Influencer in the World

By Julia Schur
Drake Is Thirsty, and Sprite Wants Everyone to Know It

B2C

Drake Is Thirsty, and Sprite Wants Everyone to Know It

By Aaron Taube
7 Brands With Print Magazines That Are Actually Awesome

Brands

7 Brands With Print Magazines That Are Actually Awesome

By Dillon Baker
The Best Branded Content of May 2015

Best Branded Content

The Best Branded Content of May 2015

By Joe Lazer