The Content Strategist
A recap of the best branded content from the past month.
What exactly makes a piece of content good? Just ask Coca-Cola, GE, and the other brands that won July.
In June, we saw hoverboards and dinosaurs, but above all else, this month was full of pride.
Last week, something amazing happened: A thought leader for an investment firm unveiled a 197-slide presentation, and business and tech pubs covered it like Steve Jobs had just been discovered in Nicaragua putting Tupac through an intensive accelerator program.
From celebrating 4/20 to fostering Hollywood partnerships to headlines about vomiting on Lady Gaga, April saw brands taking calculated risks.
