Maximize the value of your content and become one cohesive voice

Successful content marketing is about more than just creativity. According to SiriusDecisions, 60 to 70% of content created by marketing departments currently sits unused. But some brands have already figured out how to maximize the value of their content. In Canada, RBC is a great example of what happens when a large organization gets different lines of business to become one cohesive voice.

In this webinar, Caroline Paxton, RBC senior director of social media, content, and strategic initiatives, shares how one of North America’s largest banks became a content marketing powerhouse.

Learn how to:

• Save resources by scaling your content marketing
• Develop standards and procedures that all departments can easily follow
• Manage brand tone and voice across multiple lines of business