Leverage content across cross-functional teams

For the last few years, marketers have tapped into the power of storytelling by creating content that inspires brand awareness, promotes thought awareness, and generates leads. Now, we’re seeing other departments following this lead. Stories are really just a universal tool to nurture relationships. Sales leverages content to build relationships with prospects. Marketing uses it to reach customers. PR uses content to communicate with the press. HR uses content to build relationships with employees.

In the spirit of storytelling, we’ll break down why creating a culture of content is arguably a very important business tactic.

In this webinar, you’ll learn:

• How to structure squads to set up efficient cross-departmental workflows
• Why input from the whole company will improve your marketing efforts
• How content can empower employees who typically don’t have opportunities to share their voice

Watch the full webinar below.