Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles. After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to ﬁnd.
Their ﬁndings are not all that surprising. Content marketing job listings have grown 350 percent since 2011. So, too, has investment in content marketing. In 2011, content marketing spend was $100 billion; by 2019, this figure is expected to rise to $319 billion—more than Finland’s entire 2015 GDP.
With content marketing on the rise, many organizations’ biggest challenge is finding the right talent to staff their team. Some, like Cisco, are hiring over 200 content marketers. Others, like Coca-Cola, take a more nimble approach, supplementing in-house staff with specialized freelancers. No matter your company’s size or strategy, this guide will help you hire the right folks. You’ll learn about:
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