State of Content Marketing 2019: 7 BS-Free Trends You Need to Know
Claudia da Costa
7 BS-Free Trends You Need to Know
It’s that time of year again: Marketers everywhere are overrun with predictions for 2019, post-mortems of 2018, and grand ideas of the next Big Thing in marketing.
But we’ve noticed that end-of-year predictions tend to fall into two camps: They focus on the big, shiny new trend (we’re waiting for VR and AR to get to B2B), or they recycle truisms with a fresh coat of paint. In this webinar, we’ll share 2019’s trends and must-dos, gleaned from dozens of interviews with top-performing brands and marketers.
Top 7 top trends:
1. Creativity strikes back
2. Customer experience
3. Content Centers of Excellence
4. Back to strategy
5. Content marketing across the enterprise
6. Neuroscience and measurement
7. Responsibility
