It’s that time of year again: Marketers everywhere are overrun with predictions for 2019, post-mortems of 2018, and grand ideas of the next Big Thing in marketing.
But we’ve noticed that end-of-year predictions tend to fall into two camps: They focus on the big, shiny new trend (we’re waiting for VR and AR to get to B2B), or they recycle truisms with a fresh coat of paint. In this webinar, we’ll share 2019’s trends and must-dos, gleaned from dozens of interviews with top-performing brands and marketers.
1. Creativity strikes back
2. Customer experience
3. Content Centers of Excellence
4. Back to strategy
5. Content marketing across the enterprise
6. Neuroscience and measurement
7. Responsibility