Hubspot and Contently
Seventy percent of marketers plan on creating more content in 2017 than 2016. Yet roughly two-thirds of them do so without any documented strategy, and over half don’t know what a successful content marketing program looks like.
How can we expect to get the budget and resources we need if we don’t actually have a strategy for success? HubSpot, Corporate Marketing Manager Sam Balter helps outline the three keys that’ll help you show the benefits of content to your bosses.