Three keys for demonstrating the value of content to your bosses

Seventy percent of marketers plan on creating more content in 2017 than 2016. Yet roughly two-thirds of them do so without any documented strategy, and over half don’t know what a successful content marketing program looks like.

How can we expect to get the budget and resources we need if we don’t actually have a strategy for success? HubSpot, Corporate Marketing Manager Sam Balter helps outline the three keys that’ll help you show the benefits of content to your bosses.

In this webinar, you’ll learn how to:

• Build a culture of content that can support a brand’s storytelling efforts across the enterprise
• Map content measurements to business objectives
• Demonstrate continuous improvement with a content plan