How to Build a Best-in-Class B2B Content Marketing Machine

SiriusDecisions and Contently

How to Build a Best-in-Class B2B Content Marketing Machine

Build a high-performing B2B content
marketing program

Many B2B organizations have pockets of content excellence, but they still have a long way to go if they want to build a high-performing content machine. Hear from Research Analyst, Christine Polewarczyk from SiriusDecisions and Kelly Wenzel, former Chief Marketing Officer at Contently share research data, operational frameworks, and expert insights to help B2B marketers take advantage of the most important content marketing opportunities.

In this webinar, learn about:

  • Strategic content marketing practices to prioritize for 2018
  • The anatomy of a well-oiled content machine
  • The SiriusDecisions Content Model
  • The SiriusDecisions Content Transformation Roadmap

Download the slides and watch the webinar below.

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