How AARP Media Sales Mastered a Trillion-Dollar Market with
Native Content

AARP and Contently

How AARP Media Sales Mastered a Trillion-Dollar Market with Native Content

Build a successful native advertising program for brand partners

Over the last few years, native advertising has become a crucial part of brands’ business models. In 2017, native content has accounted for more than half of all digital display advertising spend, according to eMarketer. In 2018, that share will grow even bigger.

Hear from AARP Media Sales Development Director, Danielle McMurray and BrandAmp by AARP, Content Strategist, Deborah Sprague about the challenges and triumphs of building a successful native advertising program for a wide variety of brand partners.

Learn from AARP:

  • How to research your audience’s content preferences
  • What best practices increase engagement and consumer trust
  • Why native content requires a roster of diverse freelance talent

Download the slides and watch the webinar below.

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