It’s never been easier to find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. What should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare marketing?

That’s what we’ve set out to answer in this report. We’ve extracted the most important industry trends using both quantitative and qualitative data. We spoke to experts, highlighted common challenges, and outlined ways healthcare marketers can overcome them.