How a World-Leading Financial Services Enterprise Perfectly Localized 252 Pieces of Content in 24 Hours
A leading global financial institution with operations in 30+ countries leveraged Contently’s AI-powered localization solution to transform their content across multiple regions, achieving unprecedented speed, accuracy, and quality.
The Challenge
This world-leading financial services company faced a significant challenge common to global enterprises: how to efficiently adapt their extensive library of financial content for multiple international markets without sacrificing quality or accuracy.
The company needed to localize 252 pieces of sophisticated financial content across multiple geographies and languages. This wasn’t just a matter of translation—it required comprehensive adaptation of currency references, regional financial regulations, local metaphors, cultural nuances, regional holidays, and market-specific links and URLs.
Traditional localization methods would have required at least four weeks of intensive work, creating a bottleneck in their global market expansion strategy and potentially delaying crucial financial information from reaching international clients.
Our Approach
To address this challenge, we implemented a sophisticated localization strategy that leveraged advanced AI technology while maintaining rigorous human quality control:
1. Comprehensive Content Analysis
Our team began by analyzing all 252 content pieces to identify localization requirements beyond basic translation:
– Currency conversions and financial terminology adaptation
– Regional compliance and regulatory references
– Cultural nuances and financial metaphors
– Geographic-specific links, URLs, and resources
2. AI-Powered Automation
We utilized Contently AI Studio to automate the core localization process:
– Intelligent translation that maintained financial accuracy and brand voice
– Automated adaptation of numerical data, currencies, and measurements
– Contextual understanding to properly transform region-specific references
– Preservation of complex financial concepts while adapting to local markets
3. Expert Human Review
The most crucial aspect of our approach was the human layer of quality assurance:
– Every piece of localized content was reviewed by world-class managing editors who were native speakers in the target languages
– Financial subject matter experts verified the accuracy of industry-specific terminology and concepts
– Professional editors ensured that the content maintained the appropriate tone, style, and brand voice for each market
– Cultural consultants confirmed that all references, examples, and metaphors were appropriate for the target audience
4. Streamlined Workflow
We implemented an efficient review process to maintain quality while achieving unprecedented speed:
– Parallel processing of content across multiple language teams
– Real-time collaboration between AI systems and human editors
– Standardized quality assurance checklists for financial accuracy
– Centralized feedback system for consistent implementation across all content
Results
The combination of advanced AI technology and expert human oversight produced remarkable results:
– Extraordinary Efficiency: The entire localization project—252 pieces of content across multiple languages and regions—was completed in under 24 hours, compared to the 4+ weeks required by traditional methods.
– Impeccable Accuracy: Every piece of content maintained complete financial accuracy, with proper regional adaptations of currencies, regulations, and market-specific information.
– Consistent Quality: Native-speaking editors ensured that all content read naturally and professionally in each target language, preserving the company’s authoritative voice and expertise.
– Seamless Brand Experience: Customers in each region received perfectly localized content that felt as if it had been originally created for their specific market.
– Accelerated Market Expansion: The financial services company was able to rapidly expand their content footprint across international markets, gaining a competitive advantage through speed-to-market.
By leveraging this powerful combination of advanced technology and expert human oversight, the financial services enterprise was able to overcome the traditional trade-offs between speed, accuracy, and quality in content localization.
The project demonstrated that with the right approach, global enterprises can scale their content across markets at unprecedented speed while maintaining the impeccable accuracy and quality that sophisticated financial information demands.
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