Content Marketing Strategy Series: Lead Generation and Consideration Course

Just a few years ago, content marketing was thought of as primarily a brand-building and thought leadership initiative. But today, the scope is much greater. 

In 2022, content needs to deliver results across every stage of the customer journey, pushing consumers forward until they’re ready to buy. 

This course covers:

• Lead Generation 101: Intuitive techniques that’ll help you create high-value lead generation content.
• The Hub and Spoke Strategy: A simple content strategy framework that’ll help you engage your audience across platforms, and drive leads to your most valuable content marketing.
• Newsletters: A deep dive into the channel that lets you bypass social algorithms and establish a direct connection with your audience.