Content Fluency: Why You Should Write For 4th Graders
Every time you tell a story, you're competing for attention with the millions of other stories. So don't make your content feel like homework.
The Content Strategist
2020
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Evergreen Score: The New Content Metric You Should Care About
While no content metric is a magic bullet, evergreen score focuses on impact after the first wave of engagement on your piece has come and gone.
How Does Coronavirus Change the Way We Do Our Job as Marketers?
Even though many of us are working from home, we're still working. And the coronavirus pandemic changes how we do our jobs.
The Anatomy of a Great Case Study
A great case study is arguably the most important piece of content you can create. It provides proof for what you can do without a hard sell.
4 Big Shifts That Will Usher in a New Generation of Content Marketing
In the past, brands created content two ways: in house or through an agency. That traditional model is collapsing before our very eyes.
Relatability: The First Step to Great Storytelling
Growing up, every night before bed was a wild trip to the future.
Hot Seat: Finance Marketing Leader Crystal Eastman On Why Brands Need to Hire Journalists
When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations. Eastman transitioned from an “artsy” four…
Why the “Hollywood Model” Is the Future of Content Creation
Whether you're a publisher, marketer, or blogger, your “team" is going to use the Hollywood Model in the future to create content that resonates.
The Trouble With Brainstorming (And How To Overcome It)
Gathering together to throw out ideas has become one of the most popular brainstorming activities in business. There's one big problem: It doesn't work.