As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021
Marketing leaders came into 2020 with comprehensive plans, then had to throw them out the window. Here's how we can learn from our struggles next year.
The Content Strategist
2020
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We Took a Risk on Social Proof in Our Marketing. Here’s Why It Paid Off
Most companies shy away from reviews because they have to give up control of their narrative. But we've embraced social proof front and center on our site.
How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser
Banner ads are like digital mosquitos—painfully annoying things that follow you around everywhere. But what if we are using them the wrong way?
LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action
Kerel Cooper talked to us about Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.
3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing
Patient advocates are emerging as a powerful force in healthcare content, lending an authentic voice and perspective to many illnesses.
The New Customer Journey: How Live Video Is Transforming the Travel Industry
Many people still can't travel, but as the hospitality industry is learning, they still want to escape.
3 Big B2B Content Marketing Mistakes—And What You Should Do Instead
Most B2B tech content marketing falls short—these 3 easy-to-fix mistakes are a big reason why.
Inside MD Financial Management’s Successful COVID-19 Content Strategy
When COVID-19 hit, MD Financial threw out their Q2 content strategy, put their audience first, and drove incredible results.
The 2021 Content Marketing Checklist
In 2021, every brand have to up their content marketing to stand out. Starting today, every marketing leader should have this checklist in their head.