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Product Update: Introducing Contently’s Hyper-Targeted B2B Distribution Service

Earlier this summer, we announced the launch of Contently Distribution, a new managed content distribution and amplification service that offers marketers a smarter way to cost-effectively build high-value audiences.

While that offering has been very popular with our B2C clients, we’ve recognized that paid content distribution efforts for B2B have unique needs—the audiences are small, the competition is fierce, and the stakes are high.

With CPCs for LinkedIn distribution ranging between $8 and $30, depending on how niche of an audience you’re targeting, making a sizable impact using these tactics can require a sizable spend. There are no shortcuts, either. It takes time, skill, and constant monitoring, which is often a hassle for even the most efficient, talented demand-generation teams.

That’s why today we’re announcing the launch of a new B2B distribution service, a hyper-targeted approach to lead generation that leverages quality content and in-depth analytics.

How does it work, exactly?

After creating content through the platform, the Contently Distribution team will amplify your story across LinkedIn and Outbrain’s networks.

We’ll help you target your audience by job title and function, industry and company size, seniority and skills, group membership, location, and more. Using insights from LinkedIn and Outbrain, our Distribution Services team will provide real-time intelligence on which stories are performing best.

We’ll help you carefully select the appropriate filters to ensure that you’re reaching your core audience, and enable you to see exactly who is engaging with your content.

By working with qualified paid-media experts dedicated to monitoring and optimizing your campaigns, you’ll ultimately benefit from lower CPCs and an increased number of leads—all while ensuring improved audience engagement and attention time.

Our focus is on making sure you’re reaching the right audience at the right time with the right content, and our new B2B distribution services can help get you there.


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