Infographic: How to Write a Headline That Gets Badass Results

“You Won’t Believe What Happens Next” headlines may be past their heyday, but readers still love a bit of sensation.

According to a new infographic from CoSchedule, headlines containing negative superlatives (like “never,” “worst,” and “no one”) perform 30 percent better than those with positive adjectives (like “best,” “always,” and “greatest”). The power of the hate read, it seems, is alive and well.

But even if you don’t want to cynically cater to reader’s dark sides, you should at least take the time to brainstorm a variety of options. After all, the aggravation is worth it if you want people to actually read the story you put so much effort into.

As noted in the infographic below, 80 percent of people exposed to your headline will read it, but only 20 percent will click through. In fact, a good headline can be the difference between 1,000 or 1,000,000 people reading your story.

With roughly two million blog posts, 300 billion emails, and over 800 hours of video published online each day, a good headline isn’t just a luxury—it’s a necessity. For more on tricking out your headlines, check out the infographic below.