Leveraging Platforms for More Powerful Content

[Editor’s note: This is the third post in our Content Strategy 200 series, inspired by Contently CCO Shane Snow’s upcoming innovation book, Smartcuts. Stay tuned for a series of webinars, e-books, and content strategy classes in the months to come.]

In the digital age, editors and content strategists have to wear many hats—including that of the data analyst. Some could even argue that data analysis is the most crucial newsroom skill today.

The third of Contently co-founder Shane Snow’s webinars, inspired by the upcoming launch of his book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, examines the third arm of the Content Strategy Flywheel: optimization of data. By utilizing available technology to analyze audience engagement, brands can ultimately increase ROI by testing new strategies, finding out what works, and doubling down on the most effective approaches. Watch the webinar below:

And if you missed the first two webinars, here they are:

1. Orchestrating a Smarter Content Machine

2. Superconnecting to Massive Audience

If you have any questions following the presentation, feel free to email

And for more on tips, tricks, and tools for both your personal and professional life, pre-order Smartcuts today. And if you send your order confirmation and mailing address to, you’ll receive an autographed bookplate from Shane.

Happy strategizing!

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