Orchestrating a Smarter Content Machine

Editor’s note: This post is part of our Content Strategy 200 series, inspired by Contently CCO Shane Snow’s upcoming innovation book, Smartcuts. Stay tuned for a series of webinars, e-books, and content strategy classes in the months to come.


One of the most common questions we hear from brand publishers is:

“How should I build my content organization?”

To answer that question—and address the challenges that go with building a publishing machine inside of a marketing team—our CCO, Shane Snow, hosted his first in a series of online content strategy classes this summer: “Orchestrating a Content Strategy Machine.” The goal of this live one-hour session was to provide deeper insight into how brands can systematize the creation of quality content that builds relationships, and to walk through the framework Contently has used to grow The Content Strategist into the leading publication for enterprise content marketers—and how brands can do the same in their respective niches.

If you missed the class, listen to the audio here and/or check out the accompanying slides for this presentation, embedded below.

Want more? Join Shane for his next two content strategy classes:

  • ENGAGE: Superconnecting to massive audiences, is on July 28 at 1 p.m.
  • OPTIMIZE: Leveraging platforms for content ROI, is on August 11 at 1 p.m.

If you are not already on the list for the live web class, email to receive up-to-date information on how to register and join the discussion.

Image by Shutterstock, Everett Collection

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