Interesting Man’s Comeback, Media’s New Role, Musical Tweets
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Monday.
Ad of the Day: Dos Equis (AdWeek)
The most interesting man in the world is back to star in what might be one of the world’s most interesting ads.
He’s a handball player, hieroglyphic reader, and mobile media visionary. Every marketer can learn a valuable lesson from the masterminds at Dos Equis. Here are some insights you’ll love.
Don’t Think of It as a Newspaper — Think of It as a Platform for Talent (PaidContent)
There’s a common perspective that newspapers are standalone products. It might be time to shift from that vision, however.
Where online media is most strong is in its ability to connect readers with information — brands with audiences, writers with interested information-seekers, and artists with revenue. It may be time to reinvent media’s place in the world of commerce.
Twitter Will Introduce a Music Application (NYTimes)
If you haven’t yet heard, social media’s about to get musical. Twitter is launching a music feature that will leverage users’ music habits to recommend media to them.
It’s still unclear how the platform will look, but the core idea is straightforward — there’s an inevitable musical component to buzz.
3 Ways to Double Your Email Open Rates (Crazy Egg Blog)
E-mail is an invaluable part of your content marketing equation.
The key first step? Getting people to read your message. Your email open rate is a crucial metric that you can’t afford to ignore. Here are three marketing strategies to help you reach your users.