Social

Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC]

Shopping on social media may not be big right now, but by 2015, it’s expected to explode.

A new infographic by Vocus  reports that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur

through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.

Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now “20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.

Facebook isn’t the only social platform where shoppers are turning to buy products. There’s also Chirpify, an in-stream commerce service on Instagram and Twitter. When Chirpify announced its expansion, fans flocked to the site to become members.

Pinterest is virtually an online store for some businesses. It allows brands to pin items that they wish to sell and drive traffic to their online stores. Just like Instagram, a visual photo of merchandise may be all that’s necessary to boost online sales.

An infographic by Symphony Teleca reveals that 167 million people will have shopped online in 2012. Forty percent of Twitter users reported that they search for products on the site, while 60 percent of Facebook users would talk about a product or service if a discount was presented to them.

Shopping on social media may not be big right now, but by 2015, it’s expected to explode.

A new infographic by Vocus has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.

Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now “20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.

Facebook isn’t the only social platform where shoppers are turning to buy products. There’s also Chirpify, an in-stream commerce service on Instagram and Twitter. When Chirpify announced its expansion, fans flocked to the site to become members.

Pinterest is virtually an online store for some businesses. It allows brands to pin items that they wish to sell and drive traffic to their online stores. Just like Instagram, a visual photo of merchandise may be all that’s necessary to boost online sales.

An infographic by Symphony Teleca reveals that 167 million people will have shopped online in 2012. Forty percent of Twitter users reported that they search for products on the site, while 60 percent of Facebook users would talk about a product or service if a discount was presented to them.

Image courtesy of kexino

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