Spotify Joins with Samsung, Mobile Ads Zoom, Social Media Addiction
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:
Spotify and Samsung Working Together
While some devices offer customers the chance to stream Pandora onto their televisions, a similar service is now being offered through Spotify.
Spotify has struck a deal with Samsung that will “allow direct streaming of music from Samsung television sets,” writes Sven Grundberg of the Wall Street Journal. “The deal will give Samsung a new way to promote its televisions; Spotify, meanwhile, hopes the arrangement offers a new incentive for consumers to pay for its subscription service rather than use its advertising-backed, free-of-charge offering.”
Mobile Ad Revenue Growing
A study by the Interactive Advertising Bureau has found that digital advertising revenue is increasing on mobile devices, The New York Times reports. Revenue increased 95 percent in the first half of this year, up to $1.2 billion. For the whole year of 2011, that number was $1.6 billion.
Tanzina Vega writes, “Advertising categories with the most significant growth rates included pharmaceuticals and health care, which increased 81 percent to $1.1 billion; automotive, which increased 29 percent to $2.2 billion; financial services, which increased 16 percent to $2.2 billion; and entertainment, which increased 31 percent to $729 million.”
Social Media Addiction
According to this infographic on Mashable, there are a few types of social media addicts: the person constantly liking Facebook posts, the person who always references his or her blog, the vowel hater (or htr) on Twitter, or the constant checker.
Which one are you?
A Crash Course in Content Creation
Check out the Content Marketing Institute’s latest piece on making content, and how businesses can catch up in the content marketing game.
Some of the steps are to assemble informed internal teams, promote efficiency across the organization, and develop strategic selling skills.
If You Publish It, Will They Read?
CopyBlogger’s Jonathan Morrow makes the point that just because a brand starts publishing content online, that doesn’t mean an audience will automatically sprout up.
He says that content must be something that the reader can get lost in and use as an escape. It should also be focused on the reader, and by understanding of his or her obsessions.
Just like any good pieces of writing, the reader should be able to relate, and the content marketer needs to prove that they understand their readers completely.
Roku Looking for Content
Roku, a device that streams channels from the Internet, is looking for content, according to ClickZ.
Writer Jack Aaronson asks: Why wouldn’t companies submit content to Roku instead of to YouTube? It looks like the television of the future is going to be devices like Apple TV, Google TV, and now Roku.
Email the No. 1 App for Mobile Devices
ClickZ also reported that for the second year in a row, Pew Research and Journalism.org found that email is the “number one app used on both smartphones and tablets.”
According to Pew, “65 percent of tablet users access email weekly on their tablet, with 44 percent checking in daily. In the case of smartphones, a whopping 80 percent of smartphone users check their email weekly, with 61 percent reporting daily email use.”
Just behind that is news. On the tablet, more and more people are reading the news.