Content Marketing

How Mind Maps Can Help Organize and Create Content

For a company or a blogger producing a lot of content, the flow of stories can become overwhelming without some form of organization. A mind map can solve this problem and help content creators run their business like a well-oiled machine.

Programs like Mindjet MindManager and MindMeister will assist content makers, writes Business 2 Community’s Marcela De Vivo. These platforms visualize the mind map, sorting information into categories.

“As a blog owners, your goal is to be the absolute number one source of information on your particular niche,” she says. “By working out your content in this mind map fashion, you essentially guarantee that you are going to cover all of the topics in your niche.”

De Vivo also suggests adding a timeline to flesh out the content planning process.

“Add expected dates of completion to the individual blog posts on your mindmap to give yourself a posting schedule,” she says. “This is going to help you keep putting out content on a regular schedule AND in a way that readers can really relate to. Now you’ll have a lot of content coming out just like before, but it will be organized and follow a logical flow for your readers, creating a much better user experience.”

Finding the organizational tools for ideas and planning out blog posts is just one of the few steps in creating content. Finding ideas can be the hardest part.

According to Performancing’s Loren Baker, ideas can be found on social media sites, in clustered keywords, and through commonly asked questions on the topic a content creator is writing about.

As Loren says, creating content is important for many reasons.

“The more content you have, the more opportunities you have to be seen by the search engines and by your readers,” she says. “That will give you a base flow of traffic. The more base traffic you have, the more likely it is that you will get links to your site. The more links you have, the better you will rank on the search engines. Starting and maintaining this continuous cycle is one of the most effective ways that you can improve your site’s success.”

Image courtesy of marekuliasz/shutterstock

Tags: ,