Content Marketing

Tron-like Olympic Video, Google+ Troubles, Social’s $1.3 Trillion

The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:

Crystal CG + Chemical Brothers = Pure Gold

Chemical Brothers videos tend toward the awesome side. Now they’ve teamed up with a U.K. advertising firm to create this Olympic Velodrome spot filled with Tron-inspired bikers.

The perfect combo of Kraftwerk, biking, and video game art was named Ad Week’s Ad of the Day.

Why Is Google+ Failing?

This infographic via Mashable sheds some light on Google+ usage and sharing vs. Twitter, LinkedIn and Facebook.

It doesn’t look pretty. Well, at least not for Google+. The infographic does.

Social Media May Add $1.3 Trillion

The Huffington Post reports that social media could add $1.3 trillion to the economy annually and the key to that kind of economic bump lies in job creation.

This number comes from a recent McKinsey study that found “two-thirds of this potential value lies in improving collaboration and communication within and across enterprises.”

Pinterest Greets You with Open Arms

Once an “invite only” club, now just about anyone can use Pinterest. Expect to see a lot more pins of cinder blocks, outdoor televisions and recipes for homemade fireworks.

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