· 1 min read

Facebook Debuts Camera Following Instagram Buy

Facebook announced it's new photo app for iPhone and iPod Touch last week called Facebook Camera.

Reb Carlson

<a href="http://rebcarlson.contently.com/">Reb Carlson</a> is a social media strategist at MKG and co-founder of <a href="http://nycreativeinterns.com/">NY Creative Interns</a>. She loves writing about the relationship between culture, content, and marketing. · May 29, 2012

Facebook last week announced its new photo app for iPhone and iPod Touch called Facebook Camera.

The app is intended for Facebook users to take photos and share them on Facebook, according to the New York Times.

New features include 15 filters along with photo editing tools such as cropping and straightening photos. Users can also upload photos with higher resolution.

The release of Facebook Camera occurred not long after Facebook purchased the mobile photo sharing app Instagram for $1 billion.

Emily Barnett of the UK’s Telegraph said that it could take 12 months for Facebook to actually own Instagram because of an obligatory competition probe into the deal. Facebook has been working on an “Instagram rival” for some time according to Telegraph.

Reviews in the App Store have said Facebook Camera “is not a replacement for Instagram.”

Facebook Camera is primarily used to share photos on Facebook, while Instagram allows photo uploading through multiple distribution channels including Facebook, Tumblr, Twitter, and Foursquare.