· 1 min read

What Does It Take To Be a Chief Content Officer?

We’ve talked a lot about the rise of the chief content officer, but what exactly does it take to be one?

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet. · February 24, 2012

We’ve talked a lot about the rise of the chief content officer – but what exactly does it take to be one?

According to Clare McDermott, editor of the CMI’s “Chief Content Officer” magazine, the key to getting one of these jobs is having a solid mix of talents. “Some people mistake the role of the chief content officer as being akin to an editor-in-chief,” she explains to FINS in a recent piece entitled, “When Your Content Needs a Leader, Hire a Chief Content Officer.”

In reality, she argues, an officer needs to be both creative and analytical.“Writing and editing skills are important, but it is also a job where you have to understand analytics, know the role of social media, and know how content is distributed in addition to how it is created,” she explains.

Contently writers have the credentials your compliance team asks about.

CFAs, MDs, JDs and FINRA-registered reviewers, with a managing editor on every piece. Tell us your vertical and we will show you what that looks like for your program.

Book a Content Strategy Call

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.