· 1 min read

Whole Foods’ Valentine’s YouTube Series Had Us Laughing [VIDEO]

Leading up to Valentine's Day, Whole Foods launched a branded YouTube video series called "In The Market: An Organic Love Story."

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet. · February 15, 2012

Leading up to Valentine’s Day, Whole Foods launched a branded YouTube video series called “In The Market: An Organic Love Story.”

Created by agency Omelet, the videos feature a character named Ben, a “lonely, almost-30 goofball trolling in the local produce aisle for hot, single girls in yoga pants,” Adage reports.

As YouTube expands its premium content channels, brands are searching to find the right voice and approach for video content that doesn’t scream cheesy.

Is this the kind of video series — one with light narrative, unapologetic product placement, and sparkling “characters” — that brands should be creating? Let us know your thoughts in the comments below.

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.