Brands

The Most Awesome Content About Content This Week (July 22, 2011)

By Lauren Grisanti

What makes your business rank better or worse than the pool of companies just like yours on the internet? This week, we explore why content and distribution are key to building your audience.

This week, we’ll recap the ANA Digital & Social Media conference in NYC, explain why The Sydney Morning Herald thinks businesses need to become publishers, and explore a great infographic to help explain SEO ranking factors.

Without further ado, here’s the most awesome content about content for the week ending July 22, 2011:

Is the Internet making journalism better or worse? Yes

Mathew Ingram dissects the debate between journalism professor Jay Rosen and digital skeptic and author Nicholas Carr, on the future of media. Rosen believes that the more people who are involved in a publication’s writing, the better it gets, and that the Internet will force journalism to improve in order to survive.

via gigaom

Why you MUST become a publisher

Valerie Khoo discusses the importance of positioning your company as a publisher. If you’re a business owner or a start up, get your hands on the book Content Rules by Ann Handley and CC Chapman.

via SydneyMorningHerald

Distribution is Key to SEO, Content Marketing Strategy

“If you build it, and meet them where they’re at, they will come.” Understanding where your audience naturally gathers already is important to bringing them to your website. Derek Gordon takes a look at how the busiest Web destinations use various forms of social media to captivate an audience.

via Mediapost

A guide to SEO Ranking factors [Infographic]

Take at a look at this well-designed infographic Search Engine Land released to explain SEO ranking factors.

via hubspot

Bulletin: Brands Have Crossed the Social Rubicon … No Turning Back

From Gap to Visa, Tom Troja breaks down how 10 high profile brands told their social story at the ANA Digital & Social Media conference in New York City this week.

via mediabizbloggers