Content Watch

March 14th, 2012

Only 36% of Tweets are Worth Reading [STUDY]

Researchers at MarketingProfs recently released their findings regarding a study in which readers reacted to different types of tweets. It was discovered that out of 43,738 tweets posted over a 19-day time period, 1,443 users rated 36% as “worth reading,” 39% as “mediocre,” and 25% as “not worth reading at all.”

In response to the study, Rachel Sprung of Hubspot Blog delves into what makes a good Twitter post and which tweets make users cringe. The top three no-nos include tweeting long-winded, personal conversations; posting mood updates (especially when they are negative); and giving too much information about your everyday activities. 

Sprung’s top seven best practices include tips such as: 

  • Pose questions to your followers (and answer your followers’ questions)
  • Tweet about promotions and offers from your company
  • Provide links to other interesting content (rather than just your own)

Brad Shorr of StraightNorth offers even more in-depth information about the best ways to tweet in his blog post, “Twitter for Business Best Practices.” He suggests avoiding abbreviations, too many hashtags, and the ever-obnoxious capital letters.

For great examples of how brands are using Twitter correctly, CNBC has posted a
helpful slideshow
. Some of the brands that made it onto the list are the highly followed Starbucks and Home Depot, who both interact with customers constantly either by asking for pictures of them with a cup of coffee or giving advice on how to build something, respectively.

Twitter is a noisy place. To make your brand stand out, take and use the suggested advice from fellow marketers and bloggers to avoid losing followers. Companies should strive to create content that is worth their readers’ time.

Image courtesy of Flickr, eldh


GETTING SERIOUS ABOUT CONTENT?
DOWNLOAD OUR FREE E-BOOK!
And subscribe to our daily Content Strategy tips!