The Content Strategist


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Brand Publishers: Beware The Uncanny Valley Of Content
Bloggy opinions and factual news feel almost hopelessly blurred at this point—brand publishers should be careful not to make the same mistake.

Infographic: How Social Media Hurts Mental Health

Facebook and Twitter may seem like mindless fun, but you'd be surprised just how much of an effect social media has on our well-being.

Compelling Coverage: How the Insurance Industry Is Taking Content Marketing By Storm

As more insurance companies try to shed the “boring" stereotype, they're finding that the best way to prove their worth is by producing innovative content.

Contently Case Story: Inside BBVA Compass’ Ambitious Mag Aimed at Main Street

How one bank created two publications full of smart financial advice for everyday folks.

The Best Branded Content of June

In June, we saw hoverboards and dinosaurs, but above all else, this month was full of pride.
Content Measurement
The Ultimate Content Strategist Playbook No. 5: Measuring and Optimizing Your Content Marketing
If you want to continuously improve the quality of your content and grow your audience, you need a secret weapon.
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Content Catchup: The Rise of Messaging Apps, Puppies, and More Must-Reads

Content Catchup: The Rise of Messaging Apps, Puppies, and More Must-Reads

Contently Comic: Sponsored Insanity

Contently Comic: Sponsored Insanity

The State of Messaging Apps in 5 Charts

The State of Messaging Apps, in 5 Charts

Puppy Love: Inside Purina's Ambitious New Content Play

Puppy Love: Inside Purina’s Ambitious New Content Play

From Facebook to TD Ameritrade, Corporate Giants Inspire Employees With User Stories

From Facebook to TD Ameritrade, Corporate Giants Inspire Employees With User Stories

RoboEditor: The Strange New Editorial Machine You Need to Become

RoboEditor: The Strange New Editorial Machine You Need to Become

Quiz: What Media Company Are You?

Quiz: What Media Company Are You?

Study: 3 Freelancing Trends Marketers Need to Know About

Study: 3 Freelancing Trends Marketers Need to Know About

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