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Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently
FEATURES
Feature • April 16th, 2014
What Brands Don’t Understand About YouTube
YouTube just released its first Brand Channel Leaderboard, featuring channels that have had the most success attracting repeat viewership, shares, and engaged fan bases. But how well are brands actually doing on the video-sharing platform?
You look great today! Get your daily dose of content strategy here:
Feature • April 15th, 2014
How Red Bull, AmEx and Dove Win By Proudly Branding Their Content
By Celine Roque
If Beyoncé worked in content marketing, she might sing, "If you liked it then you should have put your brand on it." As investment in content marketing grows rapidly, many brands are grappling with the question of how strongly they should brand their content.
Feature • April 14th, 2014
State of Content Marketing 2014
By Contently
In Contently's new report, "State of Content Marketing 2014," we examine which brands, vendors, and voices are driving the brand storytelling movement, and analyze the four key trends will decide the future of advertising.
TRENDS
April 16th, 2014
5 Ethical Conundrums For Publishers In the Digital Age
By Yael Grauer
April 15th, 2014
The Chalice Symphony, and Other Beer Content to Consume Responsibly
April 15th, 2014
This Data Scientist is BuzzFeed’s Secret Weapon
By Sam Petulla
April 11th, 2014
Content Catchup: 10 Charts That Are Changing Content Measurement, Facebook’s Goodfellas Moment, and More Must-Read Stories
April 11th, 2014
These Health Orgs Are Winning With Sexy, Scandalous Content
By Natalie Burg