Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • March 5th, 2015

‘Brand Voice’ Doesn’t Mean What You Think It Means… But You Still Need One

By Melissa Lafsky

If your brand was the person at the dinner party, who would they be?


Feature • March 4th, 2015

Yes, Facebook’s Organic Reach Is Terrible, but You’re Crazy if You Delete Your Page

By Joe Lazauskas

Even with its paltry organic reach, I would never consider deleting our Facebook—and most other companies shouldn't either. Let me tell you why.


Feature • March 3rd, 2015

The Ultimate Content Strategist Playbook No. 1: Evangelizing a Content Marketing Program

By Joe Lazauskas

Introducing The Ultimate Content Strategist Playbook, a five-part guide to becoming an elite brand publisher.