The Content Strategist


×
The New Model: How Net-a-Porter Keeps the Fashion Industry on Its Heels
How Net-a-Porter took on Vogue and won.

13 Stats That Should Terrify CMOs

Just because numbers may be marketers' new best friend doesn't mean they're all good. Some, in fact, are a bit terrifying.

Apple Is Going Hollywood. What Does That Mean for Marketers?

The most profitable company in history now wants to make TV shows—and own everything you watch them on.

7 Things CMOs Need to Know About the New Instagram Ads

Breaking down what might just be the biggest social ad innovation in years.
Content Measurement
The Ultimate Content Strategist Playbook No. 5: Measuring and Optimizing Your Content Marketing
If you want to continuously improve the quality of your content and grow your audience, you need a secret weapon.
Download
Catch up on the rest of your content marketing news and strategy

Content Catchup: Apple Goes Hollywood, Porter Trumps Vogue, and More Must-Reads

Content Catchup: Apple Goes Hollywood, Porter Trumps Vogue, and More Must-Reads

An Interview With Jeannie Assimos, Vice President, Content at eHarmony

SPONSORED: eHarmony’s VP of Content on How to Build Relationships Through Storytelling

Content Catchup: Clickable Instagram Ads, BuzzFeed's Martech Move, and More Must-Reads

Content Catchup: Clickable Instagram Ads, BuzzFeed’s Martech Move, and More Must-Reads

3 Visual Trends Marketers Need to Know About

3 Visual Trends Marketers Need to Know About

ver the past few months, Instagram rolled out clickable ads, which drive users to external landing pages and content, on a limited basis with select partners.

Is Instagram About to Become the Traffic-Driving Platform of CMOs’ Dreams?

The Pros, Cons, and Costs of the Top 5 Email Marketing Platforms

The Pros, Cons, and Costs of the Top 5 Email Marketing Platforms

Is It Time For Us to Stop Caring About Real-Time Personalization?

Is It Time for Us to Stop Caring About Real-Time Personalization?

The Anti-Red Bull: How JSTOR Hooked Millions With 'Scholarly News'

The Anti-Red Bull: How JSTOR Hooked Readers With ‘Scholarly News’

see more stories