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7 Things CMOs Need To Know About the New Instagram Ads
Breaking down what might just be the biggest social ad innovation in years.

Apple Is Going Hollywood. What Does That Mean for Marketers?

The most profitable company in history now wants to make TV shows—and own everything you watch them on.

The Best Branded Content of August 2015

At times in August, it felt like the entire marketing world was trying to seduce the bros before they slip back into a Fireball-induced hibernation.
Content Measurement
The Ultimate Content Strategist Playbook No. 5: Measuring and Optimizing Your Content Marketing
If you want to continuously improve the quality of your content and grow your audience, you need a secret weapon.
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Content Catchup: Clickable Instagram Ads, BuzzFeed's Martech Move, and More Must-Reads

Content Catchup: Clickable Instagram Ads, BuzzFeed’s Martech Move, and More Must-Reads

3 Visual Trends Marketers Need to Know About

3 Visual Trends Marketers Need to Know About

ver the past few months, Instagram rolled out clickable ads, which drive users to external landing pages and content, on a limited basis with select partners.

Is Instagram About to Become the Traffic-Driving Platform of CMOs’ Dreams?

The Pros, Cons, and Costs of the Top 5 Email Marketing Platforms

The Pros, Cons, and Costs of the Top 5 Email Marketing Platforms

Is It Time For Us to Stop Caring About Real-Time Personalization?

Is It Time for Us to Stop Caring About Real-Time Personalization?

The Anti-Red Bull: How JSTOR Hooked Millions With 'Scholarly News'

The Anti-Red Bull: How JSTOR Hooked Readers With ‘Scholarly News’

The Bezos Effect: Why the WaPo Wants to Become the Uber of Freelancing

The Bezos Effect: Why The Washington Post Wants to Be the Uber of Freelancing

How Viral Sameness Could Destroy Media Revenue

How Viral Sameness Could Destroy Media Revenue

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