Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • November 25th, 2014

How Amex Turned Small Business Saturday Into a Storytelling Machine

By Celine Roque

With immersive, multimedia narratives about local businesses, American Express is taking Small Business Saturday to the next level.


You look great today! Get your daily dose of content strategy here:

Feature • November 25th, 2014

3 Secret Ingredients for Making Your Content More Share-Worthy

By Shane Snow

Excerpt: I often write for the sheer love of it. But when I publish my writing, I'm hoping for more. I want people to talk about it. The secret? A mnemonic device that goes F-I-N.


Feature • November 24th, 2014

17 Content Marketing Predictions for 2015

By Contently

In 2015, ad agencies may find themselves having a lot in common with the New York Jets.