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Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently
FEATURES
Feature • January 30th, 2015
Content vs. Legal: Brand Publishing’s Big Battle [Contently Comic]
It's the second edition in our weekly Contently comic series. This time, we're tackling legal approvals with a visual and a #hottake.
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Feature • January 29th, 2015
Data: Real-Time Super Bowl Marketing Is a Giant Waste of Money
By Shane Snow
Oreo's infamous Super Bowl blackout tweet two years ago has led to a spate of brands trying—and failing—to recreate the cookie maker's explosion of social media attention.
Feature • January 28th, 2015
Content, Community, Commerce: Inside Marriott’s Thriving 65-Person Content Studio
By Tessa Wegert
Marriott is now a maker of a TV series, a short film, and a web series, and has partnered with millennial YouTube stars. What's next?
TRENDS
January 30th, 2015
Content Catchup: Facebook’s Master Plan, Real-Time Marketing’s Fatal Flaw, and More Must-Reads
January 30th, 2015
5 Brand Parodies That Won the Super Bowl
January 29th, 2015
The Super Bowl Ad Irrelevance Tax: Examining the Price Brands Pay for 364 Days of Not Mattering
By Ian Schafer
January 29th, 2015
Facebook’s Launching a Super Bowl Content Hub. Will It Work?
January 29th, 2015
Can Condé Nast Win at Native Advertising by Breaking Down the Church/State Wall?
By Aaron Taube
GUIDES