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Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently
FEATURES
Feature • January 23rd, 2015
For Doctors Without Borders, Content Marketing Is a Matter of Life or Death
A lesson in how to tactfully share global stories that are both heartrending and uplifting at once.
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Feature • January 23rd, 2015
Is This What Your Content Marketing Brainstorm Looks Like? [TCS Comic]
This is the first installment of our weekly comics about content marketing. Because if we can't laugh at ourselves, we're doomed.
Feature • January 21st, 2015
Build vs. Buy: Why Top Brands Are Leaning on Freelancers to Build Hybrid Newsrooms
GE sometimes uses freelancers for its award-winning publication, as do Coca-Cola and General Assembly. Why is the hybrid newsroom approach now taking off among big brands?
TRENDS
January 23rd, 2015
Content Catchup: How Top Brands Build Their Newsrooms, Red Bull’s Secret Team, and More Must-Reads
January 23rd, 2015
Tumblr Launches an Ad Agency to Connect Brands With Top Creators
January 22nd, 2015
5 Ways the White House Kills It at Content Marketing
By Aaron Taube
January 22nd, 2015
Should You Drive Traffic by Commenting on Other People’s Blogs?
By Tessa Wegert
January 22nd, 2015
New Study Further Indicates Attention Time Could Be the Key to Branded Content’s Success
By Aaron Taube
GUIDES