The Content Strategist


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'The Times should own Warby Parker': Thrillist's Ben Lerer on the Future of Commerce and Content
When I met Ben Lerer on a grassy hill outside the Austin Four Seasons at SXSW, the Thrillist founder was looking to run.

How Finance Execs Measure the ROI of Content Marketing

Calculating the ROI of content marketing isn't easy, but these top finance execs have some tricks up their sleeves.

The Ultimate Content Strategist Playbook No. 5: Measuring and Optimizing Your Content Marketing

If you want to continuously improve the quality of your content and grow your audience, you need a secret weapon.

4 Ways Banks Can Reach Millennials

Banks will never be GoPro, but that doesn't mean they can't build connections.

Everything You Wanted to Know About Facebook User Behavior, in 3 Infographics

So you don't have to creep over strangers shoulders or acquire mind-reading superpowers.
Content Strategy Building an Audience
The Ultimate Content Strategist Playbook No. 4: Engaging and Building an Audience
Failing to create a fool-proof audience-building strategy is the biggest and most painful mistake a new brand publisher can make. We've got you covered.
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Catch up on the rest of your content marketing news and strategy

Content Catchup: The Ultimate ROI Guide, the Bitcoin of Ad Currencies, and More Must-Reads

Content Catchup: The Ultimate ROI Guide, the Bitcoin of Ad Currencies, and More Must-Reads

Infographic: How Millennials, Gen Xers, and Boomers Consume Content Differently

Infographic: How Millennials, Gen Xers, and Boomers Consume Content Differently

5 Brands That Rock Reddit (And What You Can Learn From Them)

5 Brands That Rock Reddit (And What You Can Learn From Them)

The Financial Times Just Introduced a New Digital Ad Currency, and It Could Change the Web For Good

The Financial Times Just Introduced a New Digital Ad Currency, and It Could Change the Web for Good

GE's Web Series Strategy Will Inspire You to Embrace Your Inner Geek

GE’s Web Series Strategy Will Inspire You to Embrace Your Inner Geek

Quiz: Are You a True Grammar Expert?

Quiz: Are You a True Grammar Expert?

Contently Case Story: Capital One's New Mag Gives Entrepreneurs a Spark

Contently Case Story: Capital One’s New Mag Gives Entrepreneurs a Spark

Content Catchup: Facebook Instant Articles, the User-Generated Brand Mag, and More Must-Reads

Content Catchup: Facebook Instant Articles, the User-Generated Brand Mag, and More Must-Reads

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