Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Brand Publishing

Feature • July 29th, 2014

State of B2B Content Marketing: 8 Trends and Tactics Transforming the Industry

By Jordan Teicher

Jean-Claude Van Damme didn’t become an action-star and flexible martial-arts hero overnight. He needed a sensei to teach him. And he needed incredible training montages in his movies that showed him learning how to kick, punch, stretch, and dance terribly in ways we’d never seen before. Decades later, when B2B content marketers needed their own sensei, “The Muscles from Brussels” came through.

Brand Publishing

Feature • July 29th, 2014

OkTrends, the Greatest Brand Blog Ever, is Back. Here’s Why It Went Away.

By Joe Lazauskas

Three years ago, OkCupid's wildly popular blog, OkTrends, mysteriously stopped publishing. And for a long time, no one knew why.

Brand Publishing

Feature • July 28th, 2014

Willy Wonka and the ‘Facebook Buy’ Button

By John Larkin

Is Mark Zuckerberg the modern-day Willy Wonka? It might be a little tenuous, but there seems to be a clear similarity between Facebook’s recent soft launch of ‘Facebook Buy’ and Wonka’s mouth-watering idea: Reach into the News Feed and grab your chocolate bar. Or big-screen TV. Or half-off Bonobos.