The Content Strategist


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Contently Case Story: Inside Marriott's Ambitious New Travel Mag
Marriott International wants to own the travel space—and take on publications like Travel + Leisure.

Will Periscope Kill Meerkat?

With Twitter's backing and a slew of features, will Periscope kill Meerkat's sudden rise to fame?

#ModernMarketing Podcast, Episode 2: Let’s Talk About Content Measurement

In episode 2, host Kavi Guppta looks for solutions to the measurement challenge that marketers are facing today.

The Ultimate Content Strategist Playbook No. 3: Staffing and Launching Your Content Marketing Program

Launching a content marketing program isn't easy. This in-depth, five-step guide will help you do it right.
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The Ultimate Content Strategist Playbook No. 2: Strategy and Roadmap
Why do brands fail at content marketing? No documented strategy. Here's a step-by-step guide to developing one that works.
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