Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Brand Publishing

Feature • April 22nd, 2014

It’s Time To Take Content Marketing Measurement To The Next Level

By Shane Snow

All of the existing analytics tools on the market are still built to solve a different problem than the one brands face. In our research over the last year, we've found that most brand publishers and the vendors that service them are still measuring success using the metrics of a publishing business that's fundamentally different than the one they're in.

Brand Publishing

Feature • April 18th, 2014

The Best Branded Content of 2014 So Far

By Joe Lazauskas

I combed through hundreds of pieces of branded content researching this piece, and I must say, at no point was I tempted to quit my job at Contently and relocate to the remote jungles of Central America.

Future of Content

Feature • April 16th, 2014

What Brands Don’t Understand About YouTube

By Amanda Walgrove

YouTube just released its first Brand Channel Leaderboard, featuring channels that have had the most success attracting repeat viewership, shares, and engaged fan bases. But how well are brands actually doing on the video-sharing platform?