Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Brand Publishing

Feature • July 31st, 2014

If Measuring Pageviews Is Dumb, Buying Them Is Even Dumber

By Joe Lazauskas

But brand publishers don't want clicks; they want people to spend time with their content in hopes of building lasting relationships with an audience and achieving true ROI. If it's dumb to measure the success of your content based on pageviews, it's even dumber to pay for those pageviews.

Brand Publishing

Feature • July 30th, 2014

6 Big Takeaways From ‘The Science of Viral Content’

By Jillian Richardson

On the Buffer blog last week, Fractl's Kelsey Libert published a deep-dive breakdown of a fascinating study they conducted called "The Science of Viral Content," which revealed how to make your content rocket through the social web. Here are our top six takeaways, paired with relevant examples so you can see this emotion-based viral marketing in action.

Brand Publishing

Feature • July 29th, 2014

State of B2B Content Marketing: 8 Trends and Tactics Transforming the Industry

By Jordan Teicher

Jean-Claude Van Damme didn’t become an action-star and flexible martial-arts hero overnight. He needed a sensei to teach him. And he needed incredible training montages in his movies that showed him learning how to kick, punch, stretch, and dance terribly in ways we’d never seen before. Decades later, when B2B content marketers needed their own sensei, “The Muscles from Brussels” came through.