Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Brand Publishing

Feature • July 22nd, 2014

4 Ways Your Brand Can Become a True Thought Leader

By John McCrory

The buzzword, “Thought Leadership” lives on because no one’s coined a better term. And whatever you call it, showcasing expertise and positioning yourself ahead of competitors is an essential strategy for any brand that operates a range of businesses and not a single consumer product.

Brand Publishing

Feature • July 22nd, 2014

Unilever’s Mathieu: Intrusive Advertising Will Be Dead in a Few Years

By Tamarra Kemsley

Branded content and native advertising is “the future,” Eric Hippeau, the former CEO of The Huffington Post, declared at Percolate’s “Transition” conference held July 16 in New York City.

Storytelling

Feature • July 22nd, 2014

4 Viral Parody Sites That Will Inspire Your Content Strategy

By Herbert Lui

Comedians have long held mirrors up against society’s many absurdities and shortcomings. And now, content creators are using the satirical technique to draw attention to their own causes by using minimal resources to poke fun at a competitor, an ideological opponent, or even a major political issue. Here are four parody websites that really made waves: Here are four parody websites that really made waves: