Content Strategist: Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently

Feature • December 19th, 2014

The Paid Social Distribution Playbook

By Amanda Walgrove

Paid content distribution is a growing market with a dizzying array of options, all of which point toward the same . . .


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Feature • December 18th, 2014

The Top 10 Brand Editors of 2014

By Yael Grauer

When we think of talented editors, our minds probably jump to the overworked veterans who piece together our favorite consumer magazines. But as the quality of branded content has improved in the last year, it's time to give brand editors their due. Here are 10 who got our attention in 2014.


Feature • December 17th, 2014

What You Can Learn From the Best Marketer of the Year

By Jillian Richardson

Heineken was recently awarded the title of "Creative Marketer of the Year" at Cannes. Throughout 2014, the brewery released a slew of creative marketing campaigns, but all of them had the same goal—to differentiate Heineken from the rest of the beer market.