On Twitter, World Wrestling Entertainment Is a True Champion
WWE Twitter works for a number of reasons: It is interactive, personal, empowering, and engaging.
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American Airlines’ First Class Twitter Strategy
For American Airlines, Twitter is a customer service tool. With more than 416,000 fans, it ranks fifth place among airlines.
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Delta’s Twitter Strategy Includes Assisting Passengers in Flight
Delta Airlines uses Twitter to go beyond social marketing by providing customer service to mid-flight customers.
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How Hewlett Packard Bests Its Competition on Twitter
With more than 150,000 followers, HP’s site is clearly the winner -- more than triple that of Dell and six times more than IBM.
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Southwest Airlines Is Flying High on Twitter
Southwest is one of the most prominent brands on Twitter, clocking in at over 1.3 million followers and fans around the world.
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How Mega Corporation Walmart Maintains Its Twitter Clout
The store is the 11th most popular corporate brand on social media, with more than 400,000 Twitter followers.
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