What Marketers Can Learn from Obama’s Barnard Address
Obama’s performance on stage would be much more important than 600 elite Barnard graduates receiving their diplomas.
Read Full StoryContent Marketing
In a social media world, the best advertisement for a company, product, or brand is high quality, shareable content. Content marketing is the practice of building trust by creating authentic content that doesn’t sell or plug oneself.
Elements of a Strong Content Marketing Campaign [INFOGRAPHIC]
Strong content marketing includes insight and meaningful analysis, interesting and original information, and the right tracking.
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Social Media Advertising Takes Root on Tumblr
Tumblr ads will appear with dollar signs to distinguish that they were paid for, won’t be on individual blogs and need to fit in.
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3 New Tech Apps for Better Content Marketing
Some of the latest content marketing ideas were on display this week at the May 9 New York Tech Meetup.
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Pandora Focuses on the Mobile Ad Marketplace
More than 70 percent of listening happens on portable devices, which has prompted the company to refocus its marketing efforts.
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Finding Great Content Within the Company
Every brand has a plethora of information to share — locating the best of it and telling it in the right way is the key.
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