Intel’s Social Media Center Sets Local and Global Strategy
Intel Corporation's Social Media Center of Excellence sets strategy for content across all of Intel's global locations and business units.
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Emmet Cole writes about science and technology for Wired, Computerworld, and more.
Author Erin Kissane On Content Strategy [INTERVIEW]
Content strategist and author of “The Elements of Content Strategy,” Erin Kissane took some time out after her SWSW panel to share some of her…
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3 Essential Elements of Effective Content Strategies
Planning, context and metadata are three essential elements of effective content strategies, as discussed at the SXSW panel "Rude Awakening: Content Strategy Is Super Hard."
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Content Strategy vs. Interface Design
There is a strong connection between content and design. Here's how the two are interrelated.
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Content As a Means for Social Change
It is possible to create business models that place value above profit – and content can be key to this shift of focus, says Twitter founder Biz Stone.
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Harvard Business School’s Content Strategy Is All About Storytelling
We spoke with Brian Kenny, chief marketing and communications officer at HBS, to find out how one of America's most prestigious MBA programs manages content.
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