In a new infographic, Synecore brakes down content marketing and its core entities.
These five elements include:
- Blogs, which help businesses find new customers and build an online presence.
- E-books and whitepapers, premium content that help generate leads by having those who download material fill out forms.
- Webinars, to help marketers interact with their audiences, and webcasts (or podcasts) for broadcast or download at any time.
- Videos, which Synecore claims “have shown that those who view video are much more likely to make a purchase than those who do not.”
- E-mail marketing, which remains “the most popular form of content marketing.” It is a wallet-friendly and effective way to reach B2C and B2B readers.
In a perfect sales model, a customer would use the Internet to research a product they want to buy. They might stumble upon a blog post that the company created, and then click a link on the site to access an e-book. With the download, the company can send newsletters and emails. In an email, a webinar might be promoted, which the customer could sign onto, then watch a video on the company’s homepage.
In the end, the “happy, informed customer with a brand new widget and a new relationship with your company” will emerge, according to the infographic.
Although the process may not always be that fluid, once a customer starts digging around and finds good content, it can lead to sales, the infographic says.