Developed by digital strategist Angie Schottmuller, the Triangle of Relevance recognizes the following marketing project completion biases: Business interest, user interest and time significance,” Schottmuller explains in her original post.
The process began as an organized way to double-check that her inbound marketing was working, but has since “proved invaluable” in the planning of her everyday content creation strategy.
Here is her question process:
- Does the landing page appeal to the user’s interests?
- Is the landing page relevant now to visitors?
- Does the landing page serve our business objective?
Does your content currently fit these objectives?