Using content to tell a digital story is a no-brainer these days – but the technique has defined branding practices for a lot longer than you may realize.

From custom publishing on cave walls, to Jello’s first recipe book, to the birth of Chief Content Officer magazine, the team at the Content Marketing Institute covers the major milestones of content marketing in its latest infographic. It does a really nice job highlighting the nuanced world of branded storytelling – take a look!