Just before Facebook’s IPO, G.M. Stirs Advertising Debate
The car company's announcement that its Facebook ads were underperforming is awkward timing for the social media giant.
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Getting the Most Out of a YouTube Page
Adding Television to the Social Media Mix
Elements of a Strong Content Marketing Campaign [INFOGRAPHIC]
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05/16/2012
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What Marketers Can Learn from Obama’s Barnard Address
Obama’s performance on stage would be much more important than 600 elite Barnard graduates receiving their diplomas.
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05/16/2012
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What Would Your Blog Wear to a Party?
How you dress your website says a great deal about your personality and the type of person you want to attract.
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05/15/2012
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Why Your Branded Blog Has Zero Readership
From frequency, to format, to content, here are five reasons your blog might be losing readers:
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05/15/2012
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The (Delicate) Art of Writing a Conflict Disclosure
In the emerging field of content marketing, where the line between journalism and content for marketing purposes can be murky, what are the rules for disclosure?
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05/15/2012
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Pringles Makes its Facebook Page Pop
Pringles boasts 19.2 million likes and is the sixth-biggest food and beverage brand on the site.
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05/14/2012
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Birchbox Explores the Beauty of ‘Twitter Parties’
The latest addition to Birchbox's arsenal is a partnership with the CW television show "Gossip Girl" and live Monday night Twitter parties.
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