The Content Strategist
When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. However, these days, the benefits go beyond building interpersonal connections. With more than one billion members, LinkedIn can be a key platform…
In this age where "must-see places with breathtaking views" are listed everywhere, here's how you can produce great travel content without clichés.
Every time you tell a story, you're competing for attention with the millions of other stories. So don't make your content feel like homework.
Advertising executive John Caples once said, “I spend hours on headlines—days if necessary." That sounds great, but you probably don't have that kind of time.
You're probably breaking rule #1.
It’s tempting to define your voice as something you know a lot about or something related to your job, but your true voice is already defined. You just have to find it.
Here's a post that breaks out some pay rates for well known online markets, and also some of the dynamics at work in the profession. It's a starter's tool for those who are thinking about what it means to write for the Web.
Email is an efficient and effective form of communication. It’s also very easy to ignore. That’s because most email is spam, so people are primed to hit the delete button. So how do you get people to actually read your missives? Try these 10 techniques. 1. Set Importance to High Email software lets you declare the importance…
If you run a blog, constantly coming up with ideas can be grueling. Especially if you’re always waiting until you sit down to write before you brainstorm. I’m a creative person, but I don’t think I’m more creative than most other writers. However, I, in my average-level creativity, literally never run out of ideas for posts.…
