Study: A Look at Branded Web Series and If They Actually Work
Before brands try to compete with TV, they need to know what it takes to build an audience.
The Content Strategist
video content marketing
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Drake Is Thirsty, and Sprite Wants Everyone to Know It
Sprite returns to its hip-hop roots—and nails it.
If GE’s Video Strategy Doesn’t Inspire You as a Marketer, You’re Probably Dead
Over the years, GE has done some pretty out-there stuff.
5 Storytelling Lessons From the Foo Fighters’ Sonic Highways
Five storytelling lessons from HBO's docu-series that follows the Foo Fighters across America and musical genres as they create their latest album, 'Sonic Highways.'
Inside a YouTube Growth Hack: How KontrolFreek Grew Sales by 50 Percent
Instead of a hit-or-miss viral video, the video game equipment company hacked a 50 percent sales growth through a series of YouTube content partnerships.