‘Blogging Was About Survival’: How Unbounce Got 9,800 Customers With ‘Ridiculously Epic’ Content
Badass content was the only thing that kept this B2B startup afloat.
The Content Strategist
Badass content was the only thing that kept this B2B startup afloat.
Gone are the days when a startup could just throw content out there and count on keyword optimization to drive fresh traffic and leads; the digital landscape has grown more competitive, and publishers of all kinds have had to up their game to stand out.
Unbounce, Mint.com, and Freshbooks are three companies that share core commonalities – amazing products, great teams, and loved UX.
Online content can exponentially boost a small business's reach – just ask the editor of The Daily Egg, Russ Henneberry.